Where Ayurveda Meets Science
Loriini is a clean beauty brand rooted in Ayurvedic heritage and powered by modern skincare science.
Founded by Rinki Singh — an immigrant, single mother, and former Wall Street professional — Loriini was born from a simple belief: taking care of your skin shouldn't take over your life.
Our name comes from the Loriini bird — small, vibrant, and resilient. Just like the women we serve.
What We Believe
We believe skincare should fit your life, not the other way around.
We believe the best results come from the simplest routines.
We believe in clean ingredients you can pronounce and trust.
We believe in honoring ancient wisdom while embracing modern science.
We believe every woman deserves one minute for herself.
Three steps. One minute. Morning and night.
MegFresh Renewal Cleanser
Gently exfoliates and refreshes without stripping your skin's natural moisture.
MegPep Anti-Aging Serum
Helps support the appearance of firmness, hydration, and a radiant glow.
MegBright Radiance Moisturizer
Hydrates and helps improve the appearance of dark spots and uneven skin tone.
3,000 Years of Ayurvedic Tradition
Loriini draws from 3,000 years of Ayurvedic tradition — the ancient Indian science of holistic healing. Our formulas feature time-honored ingredients like Ashwagandha, Gold Bhasma, Gotu Kola, and Edelweiss alongside cutting-edge actives like multi-peptides, ceramides, hyaluronic acid, niacinamide, and alpha arbutin.
We don't choose between nature and science. We use both.
Formulated Without Compromise
Rinki Singh, Founder & CEO
Rinki Singh is the founder and CEO of Loriini Skincare. An immigrant from India, Rinki built her career on Wall Street while raising her son as a single mother. When her skin changed dramatically in her 40s, she turned to the Ayurvedic wisdom her grandmother had shared with her growing up — and combined it with modern skincare science to create a routine that works for women who have no time to spare.
Today, Rinki runs Loriini while working full-time, serving as an elected Committeewoman in Edison, New Jersey, and serving as Vice President of the local library board. She is proof that you don't need to choose between ambition and self-care.
"I created Loriini for the woman I was — too busy, too tired, too overwhelmed to take care of herself. One minute changed everything for me. I want it to change everything for you too."